Recommendation paper about google Essay Example | Topics and Well Written Essays - 3500 words

Recommendation paper about google - Essay Example Based upon the SWOT analysis, the summary of the important recommendations that are provided for the direction of Google’s strategy are as follows (a) tailoring its product to suit local markets rather than adopting a one-size-fits-all strategy (b) integrating its products to allow customers to shift seamlessly from one product to the other (c) moving into the social networking domain and (d) addressing privacy issues in order to promote widespread use of its products. The company is named â€Å"Google†, a play on the word â€Å"Googol† that is a mathematical term for the number 1 followed by a hundred zeros.(www.google.com). This represents the spirit of the company, to be constantly innovating and branching out into new areas, so that the company has now evolved into a global enterprise employing 16,800 people and reporting revenues of $16,594 million for the fiscal year ended December 2007.(Datamonitor, 2008). But as this report will demonstrate, staying at the forefront of innovation is important, but so is consolidation of the gains that Google has achieved so far, as well as effective integration and streamlining of its products and operations. Google has been at the forefront of innovation over the years, continuously adding improved features. Some of these include AdWords, Google Scholar, Google Earth and Froogle. Over a short period of twelve years, the company has evolved into a global technology leader that is focused upon improving the ways in which people connect with information. It occupies a strong market position through the use of its proprietary technology and infrastructure (DataMonitor, 2008). It’s AdWords and AdSense programs have been significant generators of revenue from advertising. But the weaknesses in the company are the failure to effectively integrate products, and a weak presence in the social networking domain. The company also faces competitive threats from companies

Effective Communication Essay Example for Free

Effective Communication Essay Effective communication is essential in any workplace, especially within a criminal justice organization. In this paper, the author will discuss the process of verbal and nonverbal communication and the associated components of each, the differences between listening and hearing in communication, the formal and informal channels of communication in criminal justice organizations and the strategies that may be implemented to overcome communication barriers therein. Types of Communication and the Process Involved  Communication is defined as â€Å"a process involving several steps, among two or more persons, for the primary purpose of exchanging information. † (Wallace Roberson, 2009). This process can involve two types of communication: verbal and nonverbal. Verbal Verbal communication includes transmitting information orally. This type of communication can involve sharing information or exchanging ideas between two people or a group. Speaking is just one aspect of verbal communication. Verbal communication does not solely involve the sender transmitting the message to the receiver. Verbal communication also involves listening from the receiver and giving feedback to the sender as a confirmation that the message was understood. In a criminal justice organization, â€Å"oral communication skills are necessary to talk with members of the general public, request assistance from other officers, advise suspects of their Miranda rights, and inform supervisors that certain actions have occurred. † (Wallace Roberson, 2009). Being an officer requires a lot of verbal communication to fulfill some of the essential duties of working in law enforcement. Nonverbal Nonverbal communication includes written communication via reports, memorandums, notes from meetings, notes taken from accounts between officers and witnesses, victims, suspects, etc. Nonverbal can also include facial expressions. Facial expressions and body language oftentimes are used to convey emotions when words are absent. The Process of Communication The process of communication involves transmitting an idea, sending the idea through a medium (verbal/nonverbal), receiving the message, understanding the idea, and providing feedback to the message sender. The first step of transmitting an idea â€Å"implies the formation of one or several thoughts and the desire to express these ideas†. (Wallace Roberson, 2009). The next step involves choosing a method of communicating that idea. This can be done through verbal or nonverbal communication. Despite what method is used, it is imperative to know who the audience is and decide what tone the message is to be delivered. The tone, especially with oral communication, can make a world of a difference in how the receiver interprets the message. When the receiver then receives the message, his interpretation may not be how the message was originally intended to be received. The understanding of the idea or message relies strongly on interpretation of the person receiving the message. The process is then completed when the receiver provides feedback to the message sender by clarifying what he or she understood and then agreeing or disagreeing with the message itself. All these steps are part of the communication process, if one step fails then the communication becomes ineffective and invaluable. Listening vs. Hearing  According to the American Heritage College Dictionary, the word hearing is defined as â€Å"the sense by which sound is perceived; the capacity to hear† (2009). Hearing can include the capacity to hear the audio of the message being received and the words being enunciated, but it cannot ensure whether the message was indeed understood. Hearing is only one part of the communication process. The ability to comprehend by actually listening to what is being said, understanding the message by using the aids such as tone, facial expressions and body language completes this process. Active listening is important to effective communication. Channels of Communication Channels of communication in a criminal justice organization help demonstrate how the information flows from one person or group to another. The flow of communication or channels can include formal or informal methods. Formal Formal channels of communication include orders, directives and written memorandums that follow a chain of command. Communication in this scenario usually flows downward from the highest level of the totem pole, such as a police chief down to its subordinates. This type of channel of communication has both its advantages and disadvantages. The advantage of using a formal channel promote uniformity within the department. All officers, despite their rank, receive the same information. The disadvantage of using formal channels is that it sometimes stops the free flow of communication. If this channel type of communication is used it does not leave much room for officers to exchange freely any information within their department. That is to say that patrol officers usually are not encouraged to communicate amongst their peers but rather just receive instruction from their superiors. This hinders the department because officers are not encouraged to help one another, communicate with each other and possibly provide or exchange crucial information that might help them execute their responsibilities. Informal Informal channels of communication include â€Å"unofficial routes of communication within a law enforcement agency. These channels do not appear on any organizational chart, and they may not be officially sanctioned by the department. † (Wallace Roberson, 2009). This type of communication usually allows a free flow of information within all those employed in criminal justice organization. The direction of communication usually does not go up or down the ladder of chain of command. It opens up and encourages communication between officers and the different departments that make up the law enforcement agency. It promotes the sharing of information amongst peers that may ultimately contribute to successfully completing their duty of serving and protecting the community together as a team. Barriers to Effective Communication There are many barriers to effective communication. These barriers include emotional, physical and semantic barriers. Ineffective listening can also be construed as an important barrier as well. Emotional barriers can include an officer having low self esteem. This officer in question perhaps feels the need to refrain from communicating anything because he lacks self-confidence and is afraid to be put down by his peers. Many agencies have confronted this type of barrier by providing peer support groups so that they can work together to break these feelings of insecurity and promote a sense of trust. Physical barriers can breakdown communication. Physical barriers can include the use of faulty equipment where messages cannot be transmitted from one to another because the radio transmitters are not working or the computers in the vehicles or in the office are down. Having readily available and working technological equipment can help with communication between officers. Other types of physical barriers is perhaps the distance between officers when they are communicating. Shortening the distance can help provide a feeling of camaraderie and trust. Semantics involve the selection of words you choose to aid you with your communication. Obviously if you choose the wrong word, the communication will not be as effective and the entire message can be misread. Ineffective listening can also play a role in hindering the communication process. If one is not engaged in the speaker because perhaps they do not find the speaker or his/her topic interesting enough, or perhaps you already have your biases or set opinions on what is being said and so your are listening with a closed mind, this can lend to ruining the communication between you and the sender. Strategies to Overcome Barriers In order to overcome the above mentioned barriers, you must first understand what kind of barrier is preventing the flow of communication. Once pinpointing the type of barrier you can proceed to try and remove those barriers so that you can become an effective communicator. Emotional barriers can be dealt with by working on self improvement such as going to counseling for depression or self esteem issues can help. Law enforcement agencies can provide help with finding the right person to talk to or by providing a peer support group you can join to help deal with these types of emotional barriers. Physical barriers can be handled by ensuring that all equipment used within the department is adequately functioning and therefore the lines of communication can remain open. If the physical barrier involves distance between officers, then that distance needs to be shortened so that the communication between these officers allows for better exchange between them. Barriers that involve semantics can be improved upon by going to school or studying grammar, and word selection. The internet is a great way to explore tools that can help with improving your communication skills with words. Identifying what barriers are preventing someone from exchanging information and finding appropriate solutions to overcome these challenges will ensure a better and more effective way of communicating. Conclusion As children we learned early on how to communicate first without words then learning to speak and finally learning to write. Communication is a vital part of life. Without proper communication, the exchange of ideas and messages cannot be conveyed between people in either a personal or professional setting. Communication within a criminal justice organization is just as important. Learning how the process of communication works and identifying the barriers that breakdown this communication are tools that are needed. Communication is crucial to helping overall with the execution of law enforcement.

IKEA Marketing Analysis

IKEA Marketing Analysis The purpose of marketing is making sure that the effort of separate parts of the company, such as research, selling, sales promotion, and after sale service are working as closely together as possible. To understand such dual rule successfully their need to be a clean understanding of organisational responsibility and a clear program showing deters timing. In my academic session, I wish to analyse the market research of IEKA which is one of the largest and superior furniture store in the UK. The IKEA concept builds on a relationship with the consumer. Nine key messages are used within the IKEA marketing communication to build this relationship and give an understanding of how we can fulfil our customers needs. They have managed to make their products and services more popular based not only on price but by creating a unique shopping experience for the customers. The purpose of this study is to provide a better understanding of the IKEA experience. Definition of marketing: Marketing is a complex series of process by which demand for goods and services is identified, supplied, anticipated or manipulated by a producer. While new often regarded as part of the responsibility of every aspect of the business and indeed every employee it realize heavily on such functions as advertising, marketing, research and new product development. There are huge number of definitions are provided by different persons and institutes such as. *According to Philip Kotler satisfying needs and wants through an exchange process *The Chartered Institute of Marketing define marketing as The management process responsible for identifying, anticipating and satisfying customer requirements profitably Compare between the definitions: The given definitions by Chartered Institute of Marketing (CIM) and Philip Kokler are not same. They provide their Meaning of marketing in the different way. If we analyse their speech we can fine the compare of the definition. There are some comparisons in my point of view: a. The main differences between the definitions are changing of the customer need and want which are mentioned in the Philip definition CIM did not give any idea about it. b. On the other hand, Chartered Institute of Marketing Definition with benefit process but Philip Kotler did not focus any theory of benefit. c. Besides that Kotler ignore the identification and anticipating what customer will need in the future but CIM was effort that will be happened in the customer view. In fine, it is clear from the above discussion that, CIM provides its definition is more elaborately then the Philip Kotler proved. But both of the definitions are depend on marketing approach. Characteristics of marketing oriented organisation: The main structure of marketing oriented organisation is the always deal to the customer and try to bit their competitors. They try to attract and empress the customer to improve their sale. There are various types of characteristics is appear in the market oriented organisation. But five important feathers are mentioned bellow: The organisation consider to the customer first. What product customer wants and how product should developed for customer satisfaction. The needs of the customer have got a great importance in the market oriented business. A market oriented business identifies the needs of the customer and will start the process of production of that service or goods which will fulfil the customer needs. In todays business environment, the company gives much importance to the consumer and will try to identify the needs and wants of the customer. Another feather, structure and culture of these organisations are easy and flexible because they can change this structure according to the situation. One most important issue is long-term process. This is a valuable process because any business sometime passes critical moment and then it automatically overcome crisis so if they got long-term target they may not be affected by this way. Last but not least character is stockholder. They give priority to stockholder before making decision because they bear profit and loss of the company. IEKA is a market oriented organisation because all of the above mentioned character are found in the IKEA. They always try to the keep satisfied customer by the providing good product and service. Element of marketing concept: The marketing concept is The achievement of corporate goals through meeting and exceeding customer needs better than the competition. There are three types of marketing concept such as: Customer orientation. Integrated effort and Goal achievement. Customer orientation: Customer orientation means supply best customer service for gaining their satisfaction. It is less important to provide customer convenience then the customer satisfaction. The selling theory is based on the belief that customers need to be persuaded to buy through aggressive selling and promotions. Integrated effort: Company have to improve both internal and external capacity which is important element of marketing. External means customer need, staff motivation, and production. Many individuals within the organisation have a responsibility for creating value not just staff and a marketing orientation requires that an organisation draws upon and integrate its human and physical resources effectively and adapt them to meet customer needs. Goal achievement: Every company must be believed the universal truth role is customer satisfaction for gaining supreme success. Communicating successfully with customers is about supporting the product you are trying to sell. In the market, high levels of promotional support are required for the product to be recognised. Marketing approach: http://kona.kontera.com/javascript/lib/imgs/grey_loader.gif Marketing approach is the process by which companies determine what products and service may by satisfy to consumer, and the strategy to use in sales, communication, and business development. It is also an integrated method which is can build up strong relationship with customer. Every company expense lots of money for marketing purpose. To get success of the business in the competive world company apply different marketing approach for improving sales. There is some of the effective cost and benefit point of marketing approach: Cost: Making a proper marketing structure for attracting customer. To improve the quality of products those are manufacture by the company. Develop the service method. Creating strong relationships with customer, supplier and distributor. Benefit: Almost all of the company stand on profit. Without profit any company cannot survive long time, so main marketing approach should be profitable. One most important point of benefit is gaining customer loyalty. So that customer can realize that the products and service are actually well. Another valuable benefit is achieving reputation. Only by the customer Satisfaction Company can achieve this benefit. Micro environmental factor of IKEA: The word of Micro means small or limited something. But in the business section, micro environmental element means some of the internal factors which are directly control or effect on the business. The micro environmental factors of the company are customer, suppler, and its stockholder those are strongly related each other. So company can directly affected by these element or factors. If the supplier of IEKA do not provide good manner to customer or do not give them proper service customer may divert to another company because it is competitive market as a result the stockholder do not wish to invest capital because company became profitless. But the customer of IEKA are always satisfied because its service and product. The relationship between supplier and stockholder of IKEA excellent that is why they were effort to gain success. Another important factor of IKEA is staff, they are always tried to keep customer happy by providing their best service. Macro environmental factor of IKEA: The word of Macro means bigger or unlimited something. But in the Business world, macro environmental factor means some of the external issue which are indirectly leads or control on the company. The macro environmental factors are national and international economy, politics, society, and technology. The factor of macro environment do not affect on the company it first effect to the country and then society and finally company. We know that IKEA is a worldwide company which deal more than 29 countries. In the recent world economic recession destroys most of companies are going to be baseless but IEKA does effecting by this crises. Because IKEA always sales sale worldwide design product which impress to the customer. Market segmentation: The analysis of buyer or potential buyer in a given market along various dimensions. These usually include demographers like age, sex, and socio-economic status, buying patterns with respect to price and quality and personality factors like conservatism radicalism, need for achievement or need for affiliation. The objective is to divide a market into segments comprising similar kind of people so that marketing efforts eon be targeted more precisely and the most effectively approach used with each segment for specific form of market segmentation. The concept of IKEA that people are famous for working hard, living on small means and using their heads to make the best possible use of the limited resources they have. This way of doing things is at the heart of the IKEA approach to keeping prices low. But quality is not compromised for the sake of cost. Sweden has an international reputation for safety and quality you can rely on, and IKEA retailers take pride in offering the right qualit y in all situations. There are two common product of IEKA bellow which is available in market I am going to analyse market segmentation. DVD CD furniture: This is very essential product for every persons daily life thats way most of the Company want to manufacture this product. We know that before manufacture product IKEA always try to understand which raw materials are environmental healthy and all ages accept it. Starting to the demographical view of the customer, children whose age fewer than 18 they will choose this product for its design comfort. Young men choose the IKEAS DVD CD furniture because the low price then other brand. Some of the large family want to buy this product thinking about its raw materials which make it heavy and sustainable price. In t he geographically views, the urban people will use DVD CD furniture than the country side people. Another status of customer social-economy, the poor people may not unable to buy DVD or CD so they no need to buy this furniture. In this case rich a middle class people can effort to buy this product. Table lamp: The important Product of IKEA which is used people in every category. There is huge colour and shade of table lamp is available in the super market. That is why all generated people chose this product. If we segment this product than we can say the children may be prefer it as a variety of colour. Most of the young people will attract to use it for decorating room with verity of size. In case of old generation they will prefer this product for price because it is low price than other company. Geographically, urban area will be more business proper than the rural area. Another impotent factor for family groups is environmental friendly and sustainable price. Target Marketing: Target marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments. Target marketing can be the key to a small businesss success. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective. Target marketing provides a focus to all of your marketing activities. There are five target strategy described below: Identifying competitors: Once you have identified your target market, then you need to understand who your competitors are. The more knowledge you have about you competitors, the more equipped you will be to market and sell your services effectively to their clients. The knowledge you have about your competitors and how you use that knowledge will be either to your advantage or disadvantage, depending on how you market your services. Advertising Avenues: The key to telling your story in the marketplace is to advertise effectively. Conduct necessary research to ascertain where your customers are reading about the latest trends in the marketplace, and ensure your advertising methods meet your customers where they are. Direct mail, email, fax blasts, trade magazine advertising, radio, TV, collateral pieces, and trade shows are some of the many examples that companies can use to advertise themselves effectively. Marketing Campaign and Strategy Develop a marketing strategy that will carry your message to the streets and support your sales teams selling efforts. An effective marketing campaign both brings leads and enables your sales representatives to sell to more qualified leads proactively. Sit down and determine the message that will bring the biggest impact to your target customers, and develop an effective, long-term marketing campaign that will carry that message to the marketplace. Product Knowledge Understanding your own products and the value they bring to the marketplace is critical to developing effective marketing practices. Your product line is your best offense when facing your competition, so it is critical that your marketing department positions your products to their best selling advantage. Your marketing department needs to make sure that the key benefits of your product or service line are well-known to the sales department, and that they are the focus of all marketing campaigns. Industry Knowledge Understanding your industry is critical to marketing effectively to the marketplace. Staying on top of industry trends will enable you to create newer, fresher products that hit the market more quickly and impact-fully than your competitors. Also, knowing the resources to use such as trade magazines, industry-focused websites, trade forums, and industry experts will help you most effectively keep abreast of all that is going on in the industry. Behaviour of buyer: An important part of the marketing process is to understand why a customer or buyer makes a purchase. Without such an understanding, businesses find it hard to respond to the customers needs and wants. For a marketing manager, the challenge is to understand how customers might respond to the different elements of the marketing mix that are presented to them. If management can understand these customer responses better than the competition, then it is a potentially significant source of competitive advantage. Research helps find the real reasons why we buy what we buy. This requires time, money and expertise. Surprisingly many other organisations dont really know exactly why their customers buy or dont buy from them. Yet understanding customers is at the heart of marketing. Once the reasons why people buy or dont buy are discovered, the marketing mix can be changed to suit the buyers needs and wants. HOW CUSTOMER BUY: The psychology of each individual considers the product or service on offer in relation to their own culture, attitude, previous learning, and personal perception. The consumer then decides whether or not to purchase, where to purchase, the brand that he or she prefers, and other choices. A customers approach to purchasing a product or service is influenced by their situation whether they have money and how important, frequent, risky or urgent the purchase is to them in their situation. Imagine the difference between someone with plenty of money who can afford to make a mistake when buying as opposed to someone who has scraped her last few pounds together. They might both be buying the same product but their financial situation suggests that their approach to buying will be very different. Customers make more of an effort, and become more involved, if the purchase is relatively important to them particularly if they have no previous experience of buying such a product or service. Product developing: Before starting this point we should know what is product? Well, if anything able to fulfil customer need with fully satisfying which they buy for specific reason this is called product. The major quality or feather of product is tangibility. Off course, intangible anything not counts as a product such as reputation of company because it is one kind of service. One important way, to make product developed is brand and design. But product and brand is not same thing. A product is made by factory while brand is something which customer buys for consumption. So to develop the product factory should improve the quality and design of brand that people buy. Therefore, the management of product and brand should be aware about marketing process. It is not easy way to achieve customer loyalty and high market sale without product development. It is also not possible if brand and quality of product are not accepted by customer. IEKA got it high market and customer loyalty in the world not only by its quality and brand but also its marketing policy. Product distribution: Distribution is an important section of marketing. It can increase sales by providing proper way of distribution with achieving customer satisfaction. There are distributions Factors which make customer comfort: Market factors. Producer factors. Product factors. Market factors: An important market factor is buyer behaviour how do buyers want to purchase the product? Do they prefer to buy from retailers, locally, via mail order or perhaps over the Internet? Another important factor is buyer needs Information and servicing of product. Intermediaries are often best placed to provide servicing rather than the original producer for example in the case of motor cars. The willingness of channel intermediaries to market product is also a factor. Retailers in particular invest heavily in properties, shop fitting etc. They may decide not to support a particular product if it requires too much investment (e.g. training, display equipment, warehousing).Another important factor is intermediary cost. Intermediaries typically charge a mark-up or commission for participating in the channel. This might be deemed unacceptably high for the ultimate producer business. Producer Factors: A key question is whether the producer has the resources to perform the functions of the channel? For example a producer may not have the resources to recruit, train and equip a sales team. If so, the only option may be to use agents and/or other distributors. Many channel intermediaries focus heavily on the customer interface as a way of creating competitive advantage and cementing the relationship with their supplying producers. If a manufacturer sells via a retailer, they effective lose control over the final consumer price, since the retailer sets the price and any relevant discounts or promotional offers. Similarly, there is no guarantee for a producer that their products are actually been stocked by the retailer. Direct distribution gives a producer much more control over these issues. Product factor: Large complex products are often supplied direct to customers (e.g. complex medical equipment sold to hospitals). By contrast perishable products (such as frozen food, meat, bread) require relatively short distribution channels ideally suited to using intermediaries such as retailers. Price setting process: From the ancient time it was controversial section to setting price of the appropriate product. According to Shapiro and Jackson, every company should follow one of the three methods for price setting such as cost oriented, competitors oriented, and marketing oriented. In generally company set price of the considering the cost of product manufacturing and marketing which up to reach consumer hand. These costs depend on quality of product, label, and distribution and so on. For marketers selling through resellers the pricing decision is complicated by resellers need to earn a profit and the marketers need to have some control over the products price to the final customer. In these cases setting price involves more than only worrying about what the direct customer is willing pay since the marketer must also evaluate pricing to indirect customers. Another important way of price setting is competitors oriented which is the faction of the present world. In the Competitors oriented process need to compare with other company and always try to increase sale anyway. But most of the customer does not like these criteria because they think about quality and brand not price. In case of IKEA, It follows the marketing oriented and cost oriented process because it is a renowned and worldwide company. They no need to competition with other because it manufactured its own brand so that they thing about the manufactured cost and increasing sale. Promotion activity: One important p among the 4p is promotion. In general way, Promotion actually means improving interpersonal capacity. But in the business world, this word used to gaining business prosperity as a reputation company like IEKE, TESCO, TOYOTA, etc. Normally a company can change situation by achieving promotion in various way like sowing public relationship with customer, improving personal selling, advertising and many others way. Personal selling is important way to improve individual customer relationship. Besides sale persons are important rule for the company because all of the action depends on them. IEKA Provide range of promotion activity for improving sales which lead it to gain company rank or promotion. In recent, From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the product s. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. Marketing mix: The marketing mix is probably the most important marketing term. It describes the basic, tactical components element of a marketing plan. In generally known, as the Four Ps , the marketing mix elements are price, place product, and promotion. Price: IKEAs Price strategy is completely based on cost oriented. Across the markets where it currently has a presence, products are sold at low prices. Prices are 30 to 45% lower than competing products which is a crucial technique of IEKA. Price variations are only a result of fluctuations in exchange rates. This penetration pricing enables IKEA to gain significant market share in the world. Low prices are a result of large-quantity purchasing, low-cost logistics, store location in suburban areas and a DIY approach to marketing. IKEA also benefits from economies of scale and healthy supplier-firm relationships. IKEA enters into long-term contracts, provides leased equipment and technical support in exchange for exclusive, low-cost manufacturing from suppliers. For new markets, IKEA should retain its price-image to maintain the brands positioning. Product: The value chain of IKEA is unique in that customers are also suppliers and suppliers are also customers. There are valuables transactions between the supplier and IKEA and on to the customer which help them to each stage. One another important criteria of the IKEA, is Product differentiation that exists in the value-added dimension. But sometimes IKEAs consumers are treated as presumes with most of its products requiring assembly after purchase. While this is well accepted in areas where IKEA now operates, it may be a point of consideration when entering new markets. Should IKEA encounter a market where DIY is not favoured, IKEA may include the cost of the service to the products price. Place: The third market mix criteria are place or location. In this case all of the IKEAs stores are located in suburban areas. This is a factor in the achievement of IKEAs low pricing. While it may appear as a disadvantage, this fits IKEAs target market of customers willing to transport their own purchases and requiring less assistance in assembly. Promotion: IKEA Have proposed variety of option to providing promoting in the purpose of encouraging people one of them is Work At Home promotion aimed at boosting sales of home office-related merchandise. Realizing the potential of our online database, the decision was made to utilize electronic mail as the primary medium of communication with the public, which required that we identify and utilize the optimum e-mail list management solution. Expended marketing mix: We already discuss about marketing mix which is consist 4p (Price, Product, Place, and Promotion). But without 4p there are more 3p such as People, process, and Physical evidence. Basically, these 3p used to service related industry or organisation. And these are also intangible product which is not appearing in physically like, reputation of company and achieving promotion. The main target of this marketing to making consumer satisfy by providing best service not quality of product. The consumers of the marketing can be segmented into different way. There are 3p below those are providing service to the consumer: People: People mean staff of the organisation that helps to the customer directly. Peoples are important factor in the consumer market of organisation for gaining success. The provide service into the different market segmented organisation. Process: Process is one kind of technique and mechanical strategy of the marketing these are help consumer by given them essential modern facility. For example, more of the cash point provides service to the consumer here people get money instantly. Physical evidence: another most important element is Physical strength that means help to the consumer in the field label. We know that some of the companys work in field like, day labour, Driver, and mailing, packaging here need physical strength to achieve customer satisfaction. Consumer in every age and category want to service physically from the organisation. Different between product and service: The most important distinguish between the product and service is tangibility. Product is a tangible element in any kind of organisation or industry while service show is fully opposite scenery of the organisation which is intangible and appear less just only evaluate by the consumer satisfaction. Another characteristic of product is fixed measurable but service not measurable at any time. Because if a customer have bought any product yesterday and now today he/she want to buy again, at is possible to get same product but in case of service it is almost impossible to get same service from the organisation he may get better or poor once because it is intellectual habit. On the other hand, in term of consumer every organisation evaluates its consumer in the same eye it does not differ into poor and rich consumer. This is the way of marketing. Although market segmentation divide consumer by the demography and geographically. So consumers are less difference than the difference between p roduct and service. Different between international and domestic market: International market means researching market according to the international view of people. While domestic market only analyse the own countrys marketing where it situated. It is sophisticated discussion to find out that why and how international and domestic market is not same. It will be crystal to us if we PEST (Political, Economical, socio-cultural, and technical) analyse in the current world business. In the political factor, one country does not give permeation to enter another country easily for business purpose thinking about it domestic business may lose. We know that the economical status of all country in the world not same that is why the developed country does not wise to business with poor country. Another important factor is culture, religion, and society these are not same in the world so it is main obstacle in the international market. For example, the Bangladeshi people take tea or coffee after meal while British people like drink or alcohol. But now a days, in the technological arena which attract people to involve international business. In case of IKEA how it gain international market, this was only because of IKEAs worldwide service. Conclusion: As mentioned in the case study, UKs furniture market is very brightness. So in the view of increasing share market, IKEA needs to focus on positioning itself as the one stop centre for all home furnishing needs. IKEA should have target their marketing effort on middle-upper, educated segment of UKs people, as they are the one that will be more open to accept new ideas and concept that has to offer. Also IKEA should different itself, focus on the experience it offers to shopper, not just the low price products.

Education and Awareness Will Promote Environmental Justice Essay

Education and Awareness Will Promote Environmental Justice The goals of this environmental justice conference are stated simply: firstly, to explore whether racial minorities and the poor are being environmentally victimized, and secondly, to evaluate public policies that promote environmental fairness. Each speaker provided insight and information from their respective area of expertise. Led by keynote speaker Dr. Bunyan Bryant, they drew upon the realms of academic investigation, government and public policy, sociology, healthcare, and philosophy to unite the environmental movement with the quest for social justice. After absorbing so much information concerning the current state of environmental justice, one leaves the conference with an overwhelming sense of responsibility to promote awareness and fairness when dealing with issues of environmental quality. Dr. Bunyan Bryant of the University of Michigan began by addressing the history, issues, dilemmas, and central premises of the environmental justice movement. Dr. Bryant distinguishes environmental racism, or the targeting of certain communities for undesirable land use, from environmental equity. The movement is characterized by a complexity of cultural norms, rules, regulations, behaviors, values, policies, and decisions. These influences either lead to the promotion of sustainable communities and the realization of high potentials, or contribute to the degradation of environments by impeding communities from enjoying social, political, and environmental health. Dr. Bryant notes the importance of key events, ranging from the effects of the 1990 Michigan Conference to the earlier convergence of the civil rights and environmental movements around the time of the as... ...s from diverse areas in order to achieve an integrated perspective of the issues, successes, and common goals characterizing the environmental justice movement. The conference was bound together by a common message - the need for education and awareness of issues of environmental quality. Environmental justice corresponds directly to human health and quality of life throughout the world. Regardless of whether or not an environmental hazard exists in one's community or backyard, it is necessary to be informed of the issues that affect us all. The goals of the conference were thus met by clarifying that environmental injustice is indeed occurring, thereby instilling in each participant the need for continued education and involvement in the quest for safe and healthy environments for all. This is the way in which environmental justice will prevail in future societies.

Keeping Close to Home by bell hooks Essay -- Class and Education

Because it is very credible, emotionally appealing, and slightly academically based, bell hooks's essay "Keeping Close to Home: Class and Education" is an essay that I consider to be very touching. While arguing in her essay that the rich class and the working-class should come to respect and understand each other, bell hooks employs three elements of argument: ethos, pathos, and logos. With her usage of ethos, hooks relates her experience as an undergraduate at Stanford. Providing an experience from a time before she went to Stanford, hooks uses pathos to inspire the audience. However, hooks uses logos by appealing to the readers' logic. These readers are the working-class and the privileged, the audience of her book: "Ain't I a Woman: black women and feminism." Relying mostly on ethos, hooks uses the three elements of argument to express her belief that students should not feel the pressure to replace their values with others' values. Because hooks feels strongly about h er belief, she argues that a university should help students maintain the connection with their values, so people of different communities will feel neither inferior nor superior to others but equal. When using ethos, hooks demonstrates her knowledge of values by relating her experience at Stanford where she met many privileged whites who had values that contradicted her own. For example, many of the white students appeared to lack respect for their parents. However, hooks's parents always taught her to show them respect. hooks even says in her essay, "I was profoundly shocked and disturbed when peers would talk about their parents without respect, or would even say that they hated their parents" (88). Also, everyone looked down upon the ... ... much easier when we were all in segregated communities sharing common experiences in relation to social institutions. Without this grounding, we must work to maintain ties, connection" (hooks 95). As hooks hints, maintaining ties may not be easy, but it is definitely possible. hooks establishes common ground with people who have these questions, and she gives the answer in her experience of hard work. Having worked hard on handling harsh criticism and pressure without losing ties with her background, bell hooks, in my opinion, is an example of a strong individual. So, if you need proof that the answer to these questions is yes, bell hooks is all the proof you need! Works Cited hooks, bell. "Keeping Close to Home: Class and Education." The Presence of Others. 2nd ed. Andrea Lunsford and John J. Ruszkiewicz. New York: St. Martin's Press, 1997. 85-95.

The History of Computers :: Technology Technological Computers Essays

The History of Computers Most of usà ¤participate in this digital culture, whether by using an ATM card, composing and printing an office newsletter, calling a mail-order house on toll-free numberà ¤or shopping at a mega-mall where the inventory is replenished just in time. (Ceruzzi 1) In the Information Age of today society has become dependent on technology; every aspect of our lives have become centered on how fast and efficiently something can be accomplished. The use of computers aids our stride to becoming technologically advanced. But how did we as a society arrive at such a point? How did we end up becoming so reliant on computers? These questions will hopefully be answered by looking back at the history of computers to date. During the WWII, Eckert and Mauchly designed and built the ENIAC, an electronic calculator that computed firing tables for the U.S Army; it established the era of computing in the United States. After the War, the drum came about as the reliable, inexpensive but slow memory device. ERA sold the drum machines, advertising their dependability, large storage capacity and their high speed capabilities. Eckert and Mauchly in 1951 started the intrigue with computers with their UNIVAC, a computer with computing abilities; as time passed the UNIVAC became essentially important. During the 1960Ï€s, The Case 1107 provided the main computing facility for Case Institute of Technology in Cleveland Ohio in the United States (Walker). The UNIVAC was extremely large yet quiet; its front cabinets ranged from floor to ceiling. The central processor was capable of computing simple arithmetic equations. The Case 1107 was one of the first computers on Earth to provide access from remote locations both at other locations on the campus and as far afield as Erie, Pennsylvania (Walker). A transformation in circuit technology during the 60Ï€s, enabled the transitor to become reliable and cheap enough to serve as the basic circuit element for processors (Ceruzzi 49). By 1971, Intel had already released the world's first generally available DRAM chip and therefore, built the world's first single chip general purpose microprocessor. Two years later in 1973, IBM developed what is considered to be the first true sealed hard disk drive.

Mindray

Midday Is a small player In the global market, ranked at the ninth position globally with a world market share slightly above 1%. The market Is dominated by the â€Å"Big Three† (GE, Philips and Siemens) counting on over 75% of global market share. During the last decade Midday has been able to reach the leadership in the Chinese domestic market even though Ensures still has the highest revenues.The most powerful competitive advantage Midday can exploit it is a low cost educated labor force coming from the best Chinese universities and hired at one fifth of the salary marred to Its Western counterparts. The Idea Mainland has been developing since it was founded In 1991 was to become an International player and every single move has been made in that direction. First of all, Midday built all its products on proprietary intellectual property, Just to avoid of being dependent from other companies.Secondly, the fact of being a Chinese company allows Mainland to benefit from gover nment provisions and financial help In many research projects. Moreover the low cost of labor allows the company to increase the percentage of revenues invested in R&D. Finally, Mandarins ales model consisting in a distributor-based system has been working well for the last decade in China and fits perfectly with the global markets especially after the big companies abandoned the main distributors because they were too expensive.Midday has wisely focused its sales on second and third level hospitals, township health centers In rich regions, secondary hospitals and large private hospitals In less affluent areas In order to avoid direct competition with first and second tier companies. In order to be prepared to compete with the international large firms, Midday has titled an advanced R&D center in Seattle where it develops more advanced medical device technologies.In the meantime Midday leads the Chinese medical R&D research with several centers around the country In which low cost e xpertise, labor, raw materials and faceless are available. Because of all the facts mentioned above Mandarins products are Just a little bit less technologically advanced but much more competitive in terms of pricing than main competitors' products. In 2007 Mandarins sales were concentrated more on international markets than on Chinese market.The company was able to distribute its products all over the world through Its distribution network and direct sales network. Despite of this, Mandarins performance In the US market was still not sufficient and even worse considering the leadership of USA in healthcare expenditures (42% of world total). The opportunity to acquire Teaspoon at a decent price could be a great deal for Midday to strengthen its international presence with a particular focus on the US market.Teaspoon and Midday have collaborated for 2 year from 2004 to 2006, without encountering any sort of problem and creating a great value on both sides. O benefit from the synergie s created by combining Midday's strong China-based engineering and production platforms with Teaspoon's established brands, long standing reputation for high-quality products and service, its large and established direct sales and service team in the US and EX. and both companies' leading R&D capabilities.Given these advantages, it's worth to consider the price for both the acquisition and a stand-alone market entry by creating a successful brand and an effective distribution network. In 2006-2007 the EVE/EBITDA multiple for acquisition in deiced healthcare industry was between 5,xx and 9,xx and this suggests an acquisition price included between $275 millions and $475 millions. Midday could reinvest the money it raised due to the successful listing at NYSE.The other option looks much more expensive not only in terms of money invested but also considering how many years it will take to implement such a strategy. In my opinion, after the acquisition Midday should continue targeting s econd and third level hospitals even in the USA in order to keep its big competitors quiet. Taking the position of GEE I would suggest to do not react at this acquisition for the allowing reasons: GEE has revenues of more than 20 times larger than Midday.GEE has already established a large part of its manufacturing in China where it leads the top tier company market share. GEE has better R, brand image and knowledge than Midday. GEE, Philips and Siemens are global leaders of a global oligopoly, which means that the smaller players must serve market niches if they want to survive, benefiting of lower profits and lower R % of revenues. In conclusion I would say that Midday has really good chances to reach the right size or Jumping into the top firms level competition but nowadays hasn't any chance to compete against the global giants.Over the last years it has demonstrated to possess technical, technological and managerial skills to become a relevant player in the medical healthcare i ndustry also possessing most of the Men's competitive advantages. Nevertheless, leading such a competitive market requires the skills to develop extreme high quality products and Midday doesn't possess those skills and reasonably it will never be able to develop them being a Chinese R&D-based company.